“The two most important days in your life are the day you are born and the day you find out why.” – Mark Twain
When I read the book Start with Why from Simon Sinek, this sentence from Mark Twain makes a lot of sense. This is a book that I recommend to any business owner. Businesses that understand the power of Why have a great impact in the world.
“People don’t buy what you do, they buy why you do it” – Simon Sinek
In this book, Simon Sinek explains the Golden Circle and its importance.
All companies know What they do.
Most companies know How they do it.
But very little know Why they do it.
When you are communicating with your customers you should start from the centre Why and not from the outside What.
Did you notice that Apple’s adverts never include any features or specifications about their products? No Gigabits or Megahertz. It’s all about emotions and feelings. Think Differently.
The same with Nike. Just do it.
Are you communicating your Why to your customers?
If you are not, you should. Start with Why book will be a great read for any business owner.
If you want to know more about this book, check this video from Productivity Game.
“Success is the ability to go from one failure to another with no loss of enthusiasm.” – Winston Churchill
There are two types of mindset. Fixed and growth mindset.
People with fixed mindset they have a core belief that everyone has a set amount of intelligence. So, if they struggle and make mistakes, it must be because they do not have much intelligence.
While people with growth mindset, they believe talent and intelligence aren’t gifts. You must work to improve them. They believe with the right strategy, enough effort and time, they can get better at anything.
People with fixed mindset are more likely to avoid challenges, to lose interest and stop trying. They are afraid of mistakes because they think they will look stupid.
While people with growth mindset love change and challenges. For them mistakes are just another opportunity to learn something or improve.
Mindset from Carol Dweck is a very interesting book where she gives a great insight about those two mindsets and a lot of examples from sports champions to business leaders. Also, how can parents have an influential role in setting the mindset of their children. And the good news is everybody can change their mindset.
Winston Churchill definitely had a growth mindset, and you what mindset do you have?
If you want to know more about this book, check this video from Productivity Game.